I'm all for a bit of the surreal, but got to admit none of the jokes really landed with me. lThey need a rethink on who the target of the jokes are lest they alienate. Making readers challenging the silly costs of bikes and those riding hardtails the butt of jokes risks doing so - especially when times are tough for many economically. Good to see them experimenting though, I really don't need to see another how to do video from a bike media outlet on how to fit valve caps or similar.