They are HED rims that are painted fibreglass instead of carbon fibre with LX hubs. Much cheaper but may still have value to someone going for the look without caring what they really are.
They were a house brand for a bike shop in Toronto, Ontario called Silent Sports. They were nice bikes and really good value.
I always suspected they produced these bikes in part to get OEM pricing on components to sell aftermarket.
The extra bonus with the triple traps was since they were so much wider than others pedals it was really easy to catch them on the ground pedaling through a corner and send you flying off the bike.