Peugeot would go on to become the most successful factory team of all time in the Tour de France, winning the race a record ten times. Like some other large European bicycle manufacturers, Peugeot was not above purchasing handcrafted team racing bicycles, fabricated by small independent craftsmen such as Masi, which were then painted and outfitted to resemble standard Peugeot factory production models.
Eddy Merckx has written quite publicly that he rode a stock Peugeot PX-10 throughout 1966 and the early months of 1967, but after having become disenchanted with the performance of that model, he elected to have Faliero Masi build a “Peugeot type” bicycle using Nervex Dubois lugs which was subsequently painted and decaled in Peugeot-BP-Michelin team livery for use throughout the latter half of 1967.
Peugeot and rival marque Mercier were among the last bicycle factories to continue team sponsorship. Rising costs had forced other brands to surrender control of their teams to backers from outside the bicycle industry. Even as most other teams were using Italian Campagnolo components, Peugeot continued to use French ones. Stronglight cranksets, Simplex derailleurs, and Mafac brakes were standard. The last yellow jersey worn by a Peugeot factory rider was in 1983, when Pascal Simon took the lead in the Tour de France until he was forced to drop out due to injury.